Traffic in-stream video creatives

Add together video assets and gear up serving files

Next: Prepare up companion creatives

To add together avails for your in-stream video creative, upload video files to Entrada Manager 360 or add URLs that point to publisher-hosted videos.

You can foreclose setting up indistinguishable creatives per placement past using In-stream video settings at the placement level to control companions creatives, skip button enablement, and transcode settings.

  • Step 1. Create an in-stream video creative
  • Step 2. Add video assets
  • Pace 3. Edit video settings
  • Step 4. Preview your video
  • Side by side steps
  • FAQs

Step 1: Create an in-stream video creative

To become started, create a new in-stream video artistic in your campaign or advertiser-level "Creatives" tab.

  1. Open your campaign or advertiser.
  2. Click New > In-stream video.
  3. Proper name your artistic in the Artistic name field. Or leave it blank, and Campaign Manager 360 will proper noun your creative based on the video file you upload.

Optional

  • Universal Ad ID: Include a registered industry-wide identifier for your video artistic that volition be included in VAST tags. Y'all tin add IDs from Advert-ID, Clearcast, another provider, or use a Entrada Managing director 360-generated ID. In VAST ii.0 and 3.0 tags, this ID will appear in the <adID> node, as well as in the extensions node for VAST ii.0 tags. In VAST 4.0 tags, this ID will announced in the <UniversalAdID> node.
  • Clarification: Enter whatever notes you lot have on your creative.

About default video ads

Is this the beginning video creative in your campaign?

  • If your entrada includes in-stream video placements, Entrada Manager 360 will automatically create a default ad for your first video creative in each available orientation and assign it to all your in-stream placements. For example, if the outset video artistic yous brand for a entrada has both portrait and landscape assets, you'll get a portrait default advertizement and a landscape default advertising. If the first video creative you make for a campaign is a square asset, you'll get a portrait default ad and a landscape default ad.
  • The default advertisement has no targeting and will serve if no other ads on your placement are available. Larn more than when you set up ads and placements for in-stream videos.

You can also use batch upload (New > Batch upload) to upload multiple videos at once. You will need to add together companion creatives or publisher-hosted URLs separately.

Step 2: Add together video assets

Follow the steps below to traffic a creative with a single video nugget. If you lot have multiple assets with the same creative message that yous'd similar to traffic as 1 in-stream video creative, use dynamic asset selection.

  1. Under Creative assets in your in-stream video creative, click Add asset and select your video file.
    • The maximum size allowed is 1 GB.

    • Always upload a source file with the highest possible specifications you lot have bachelor so that Campaign Manager 360 tin transcode the asset into as many serving files as possible. We recommend y'all use a loftier-definition video that meets the following requirements:

      Video:

      • File format: .mov or .mp4
      • Dimensions:
        • Landscape/horizontal: 1280 × 720, 1920 × 1080, or 1440 × 1080
        • Portrait/vertical: 720 × 1280, 1080 × 1920, or 1080 × 1440
        • Square: 720 × 720, 1080 × 1080, 1920 × 1920
      • Aspect ratio:
        • Landscape/horizontal: sixteen:9 or 4:3
        • Portrait/vertical: 9:16 or three:4
      • Codec: H.264
      • Frame Rate: 23.98 or 29.97
      • Bitrate: At to the lowest degree 20 Mbps
      • Length: fifteen or xxx seconds
      • File size: Up to 1GB (per the Entrada Manager 360 file size limit)
      • Black bars: No black bars
      • Letterboxing: No letterboxing

      Audio:

      • Codec: PCM (preferred) or AAC
      • Bitrate: At least 192 Kbps
      • Fleck: 16 or 24 bit only
      • Sample rate: 48 kHz
      • Audio settings: Required
    • If you do non take video assets and will simply apply a URL for a publisher-hosted video, skip to the end of these steps below.
    • In VAST 4.0 tags, your uploaded source asset will be included every bit the mezzanine file.
    • For videos serving on connected Idiot box devices, we recommend 1920 × 1080 as the creative'south dimensions.
  2. Save your creative and then that Entrada Manager 360 tin can process your asset. Campaign Director 360 will not brainstorm processing it until you save.
  3. Await for Entrada Manager 360 to process your asset. Campaign Director 360 will now notice whether your uploaded video nugget satisfies the video requirements for the primal publishers in the specification (spec) library, validate the asset, and transcode it into a set of serving files. If yous desire, you can leave the page and piece of work on other things while yous wait. Nada you do will interrupt the processing.
    • Yous can continue when the "Progress" column shows that transcoding is complete for the serving files you need.
    • If you have problems, run across the FAQ below.
  4. The uploaded video nugget will be checked to ensure it meets the publishers spec requirements for fields such as:
    • Frame rate
    • Aspect ratio
    • Kbps bounds
    • File type
    • Required transcodes

      View the condition of your asset in the Publisher eligibility tab in your In-stream video settings.
      If your campaign is associated with a spec library publisher, Entrada Director 360 will automatically toggle the site and placement transcodes to match said publisher'south required transcodes. If desired, this can be changed at the site or placement level under "In-Stream Video Settings".

  5. Cull which serving files to include with your video. Brand this choice in the Serving files section: select ON under Include in serving to include a file.

  6. Add additional avails if needed. Campaign Director 360 will use all of the avails y'all add to generate serving files.

    Notes on duration in your files:

    • If yous add more assets, make sure they are all about the same duration. No asset you add together can be more than a second longer or shorter than the others. In other words, if the elapsing varies, it must vary by less than a second.
    • Entrada Director 360 rounds duration up to the nearest second in the UI and your VAST tags. For example, if y'all upload a video nugget of fifteen.vii seconds, Campaign Manager 360 will round that up to xvi seconds in the UI and in your VAST tags.
    • When you sync creatives over from Campaign Managing director 360 to Display & Video 360, Brandish & Video 360 checks the bodily files for the duration. Display & Video 360 does not utilise the rounded-up number in the Campaign Manager 360 UI or your VAST tags. For example, if yous upload a video asset of 15.7 seconds to Entrada Manager 360 and and so import it into Display & Video 360, the elapsing in Brandish & Video 360 will be xv.7 seconds.

Add URLs for publisher-hosted videos (optional)

If your account is enabled for publisher-hosted videos, you can as well add together URLs for this type of asset in the "Publisher-hosted videos" section of your video properties. Talk to your business relationship manager if you demand to be enabled for publisher-hosted URLs.

Use the special YouTube steps beneath for any YouTube URLs y'all want to add. You lot can use YouTube URLs if you want to run ads on YouTube mobile inventory or other sites that back up the IMA SDK.

Add regular publisher-hosted URLs

  1. Click Add URL and enter the full URL of your publisher-hosted video.

  2. Check the columns next to your URL for elapsing, width, elevation, etc. You may need to edit or confirm this data. It depends on the number of assets in your video.

    Does your video have multiple avails?

    • No. My video has only one URL and no other assets. If your video has no other URLs or serving files, these columns are for advisory purposes only.

    • Yes. My video has multiple URLs or serving files. It's important that you enter the verbal width, height, and flake rate for each publisher-hosted video. Entrada Manager 360 does not validate this data, and then you should verify it with your creative squad.

      Here'south why the information should exist correct: The publisher's system volition apply dimensions and chip rate to make up one's mind which serving file is best for each item impression—based on factors like internet connectedness speed and the site video player. Enter right information to ensure the publisher chooses the right serving file.

    Note that for the beginning URL you lot add, Campaign Manager 360 enters sample values for width, height, and bit rate. These are non based on your video, then you should supersede them with right information if your video has multiple assets.

Add together YouTube URLs

Before you go started, brand sure you meet these requirements:

  • Account settings: Brand sure your account is enabled for publisher-hosted videos. Open whatsoever in-stream video creative in Campaign Manager 360 and bank check for a "Publisher-hosted URLs" section. If you don't see this section, talk to your account manager.

  • Publisher back up: If yous plan to use YouTube URLs exterior YouTube.com, make sure the publisher uses IMA SDK and supports YouTube URLs in a VAST tag. YouTube URLs will only work on sites that use the IMA SDK (such as YouTube.com).

Steps

  1. Get your YouTube URL ready. Utilise standard form and employ SSL (https://). For example: https://www.youtube.com/watch?v=ABC1234de567f

    Do not use abbreviations (such equally youtu.be).

  2. Open your in-stream video in Entrada Manager 360 and add your URL to the "Publisher-hosted videos" department (click Add URL).

  3. Enter the duration, width, height, and chip rate of your video. Note that Campaign Director 360 shows sample values in each of these columns. You tin remove these and enter the correct values. They are not based on your YouTube URL.

  4. Set the file type to MP4 in the "File type" column.

When you're done, your YouTube URL should look like this:

URL Preview Include in serving Duration File type Width Elevation Bit rate Delivery
https://world wide web.youtube.com/watch?five=ABC1234de567f Aye fifteen MP4 640 480 400 Progressive

Step 3: Edit video settings

Edit "Video settings" for your video if needed. These settings are but for VAST 3.0 and VAST 4.0 compliant publishers with skippable inventory:

  • Skip push button: Check the Include skip button box to insert additional skip tracking into the tags for your creative if you're using a skip button in the video. Skip buttons are overlays on your video that users can click to skip your advertisement content. Information technology will but display for videos that are longer than vii seconds. The publisher's video histrion is responsible for overlaying the button. You can also choose the following skip settings:
    • Skip get-go: The amount of fourth dimension to play the video earlier the skip button appears. Select and enter either a specific number of seconds or a percentage of the total video duration. This value is but used when "Include skip push button" is enabled.
    • Progress get-go: The corporeality of time before a video view volition be charged, based on your agreement with the publisher. Select and either employ the default value of 30 seconds, enter a specific number of seconds, or enter a percentage of the total video duration.

  • OBA icon: If you're participating in an OBA (Online Behavioral Advertising) self-regulatory plan, cheque this box to include the OBA icon, as well known equally the Advertising Option Icon. Please note that whether or not the OBA icon serves is dependent on the publisher'due south video actor.

    • Resources: Enter a link to the OBA icon file. Entrada Manager 360 just supports paradigm and JavaScript icons.
    • Program: Enter the name of the industry initiative that the icon supports, such as AdChoices.
    • Size: Enter the dimensions of the icon in pixels.
    • Position: Utilize the drop-downwardly to select where to position the icon over the creative. If you need to set a custom position, select "X, Y coordinates", and enter the precise Ten and Y pixel values to position the icon.
    • Clickthrough URL: Enter the URL for your OBA plan's advisory page.
    • Click tracking URL: Enter a click tracker tag URL to record clicks to your OBA icon.
    • View tracking URL: Enter an impression pixel URL to record views of your OBA icon.

Step 4: Preview your video

  1. Click the preview push at the top of your creative properties. The Campaign Manager 360 video histrion selects a uniform serving file and displays your video. You lot tin can check events and try out unlike resolutions and dimensions.
  2. To preview a specific serving file, click the preview button next to it in the Serving files section. You can cycle through every serving file in this window, but y'all can't check events or try different properties.
  3. If you desire to preview a specific serving file in the chief preview (i.e., bank check events, endeavour different properties, etc.), here are your steps: First, ready the serving file to ON under Include in serving in your artistic backdrop. Side by side, set every other serving file to OFF. This style, you can be sure the Entrada Manager 360 video player uses that specific serving file. Finally, click the preview button at the acme of your artistic backdrop.

For more details, come across our guide to creative preview.

Next steps

Salvage your creative. Afterward yous finish uploading your avails, set upwardly companion creatives, 3rd-party URLs, assign ads and placements, and test your tags.

FAQs

Which serving files should I include with my creative?

You can choose to include whatever or all of them. If you include multiple serving files and/or URLs, the publisher's system can choose the best version of your nugget for each impression, based on factors such every bit device type, connection speed, and the video player on the site. Including multiple serving files can also permit users to select different resolution settings when viewing your video.

You should too check with your publisher to make sure you lot include the right serving files. Some publishers volition non accept pre-fetch tags with transcodes they don't support, and so you'll need to disable those transcodes.

How volition I know when transcoding is complete?

The creative pane volition update as soon equally Entrada Manager finishes validating and transcoding your asset into serving files. This should just take a few minutes. If it takes more than than an hour, effort uploading your asset again. Y'all may need to contact support.

Why does Entrada Director 360 validate and transcode my asset?

When you lot upload a file, Entrada Manager 360 processes it in two ways:

  • Campaign Managing director 360 validates the asset to make sure it works, and may generate a more efficient version.
  • Entrada Manager 360 transcodes the asset into a number of alternative versions that use different formats or have different properties, each designed for specific players or bandwidths. These versions give your publisher's organisation more options to choose from for each impression and ensures that the appropriate file serves based on the viewer's connectedness and screen size.

You lot can find all these files in the Serving files section.

Why is my creative not-compliant?

Your creative may be flagged as not-compliant considering:

  • Third-party URLs aren't secure.
  • A companion creative includes URLs that aren't secure.

Solution: Cheque for any URLs that brainstorm with http. Ask your developer or vendor for a secure version of these URLs. Remember that the secure URL may be totally different; often yous can't simply add an 'due south' to http. Remember that landing pages do not bear on compliance and can start with http.

Acquire more about SSL compliance.

Progress is "Failed" or "N/A" for a serving file

Failed

If Entrada Manager 360 can't process an asset or generate a particular kind of serving file, you'll see "Failed" in the Progress column.

  • Failure to process an original file means Campaign Manager 360 could not validate or stop preparing the file. There may be an issue with the asset, so brand sure you have a valid file and try uploading again.

  • Failure for whatsoever other serving file means Campaign Manager 360 could not transcode your original asset into that particular version. If yous want this alternative version to be available when your creative serves, transcode it yourself and upload the version manually (click Add asset above).

N/A

"N/A" in the Progress column means the resolution for this row is likewise high. The file you lot uploaded is already at its highest resolution, and cannot be transcoded into versions with a college resolution. If you demand a serving file at this resolution, you lot'll need to get it from your developer.

What formats does Campaign Manager 360 transcode my file into?

Google Marketing Platform uses Video Advertisement Serving Template (VAST) specifications to format video creatives.

Notation: Google Marketing Platform will transcode video assets to into files with the same aspect ratios/orientation and at a lower specification. For example, if you lot upload a horizontal source file with a 4:3 aspect ratio, Entrada Manager 360 will transcode the file into horizontal sizes with lower specifications that as well accept a four:3 aspect ratio.

Horizontal transcodes

File blazon Resolution Video bit charge per unit (kbps) Audio scrap rate (kbps)
3GPP 176 × 144 56 24
3GPP 320 × 240 192 32
MP4 480 × 270 400 64
MP4 640 × 360 400 96
MP4 640 × 360 1000 64
MP4 640 × 360 1500 128
MP4 640 × 480 400 96
MP4 720 × 600 720 96
MP4 854 × 480 720 128
MP4 960 × 540 1250 192
MP4 1024 × 576 1500 96
MP4 1280 × 720 2000 128
MP4 1920 × 1080 4000 128
MP4 Matches source video 20000 192
M3U8 Varies with
connection speed		 Varies with
connectedness speed		 Varies with
connection speed

Vertical transcodes

File blazon Resolution Video bit rate (kbps) Audio flake rate (kbps)
3GPP 144 × 176 56 24
3GPP 240 × 320 192 32
MP4 270 × 480 400 64
MP4 360 × 640 400 96
MP4 360 × 640 g 64
MP4 360 × 640 1500 128
MP4 480 × 640 400 96
MP4 600 × 720 720 96
MP4 480 × 854 720 128
MP4 540 × 960 1250 192
MP4 576 × 1024 1500 96
MP4 720 × 1280 2000 128
MP4 1080 × 1920 4000 128
MP4 Matches source video 20000 192
M3U8 Varies with
connection speed		 Varies with
connectedness speed		 Varies with
connection speed

Square transcodes

File blazon Resolution Video fleck rate (kbps) Audio fleck rate (kbps)
3GPP 176 × 176 42 24
3GPP 240 × 240 144 32
MP4 480 × 480 383 64
MP4 640 × 640 386 96
MP4 640 × 640 619 96
MP4 640 × 640 948 64
MP4 640 × 640 1459 128
MP4 720 × 720 695 96
MP4 854 × 854 1170 128
MP4 960 × 960 1250 192
MP4 1024 × 1024 1470 96
MP4 1080 × 1080 3076 128
MP4 1080 × 1080 19299 128
MP4 1920 × 1920 4096 128
M3U8 Varies with
connection speed		 Varies with
connection speed		 Varies with
connection speed

What is the M3U8 format?

M3U8 offers the publisher a range of resolution and bit charge per unit options for each clamper of data in the video. This way, the publisher's system tin can adjust resolution and bit charge per unit based on the user's internet connexion speed.

If the user's connection slows downwards while the video is playing, the publisher's arrangement tin can load the next chunk of the video at a lower bit rate and resolution. Likewise, if the connection speeds upwardly, the publisher can load a higher-quality chunk of video.

How can I turn transcodes on and off?

You can plow transcodes on and off by:

  1. Opening your artistic and scrolling down to the Creative avails > Serving files section.
  2. Toggle each transcode ON or OFF under Include in serving.

How can I add boosted transcodes?

If Campaign Manager 360 does not generate a file format you lot need, you'll have to transcode your asset into the format yourself. You can then add together the transcode by uploading it as a source file in your artistic by clicking Add together nuggetnether Creative avails > Assets.

Can I brand changes to transcodes if a publisher profile is applied to my placements?

Yeah, you can still customize or manually prepare transcodes on an individual site or placement.  The Included transcodes dropdown selection volition exist updated to "None Selected".

What if my nugget fails Publisher eligibility?

If the uploaded video asset does non come across a spec library publisher's requirements, this will be noted under Publisher Eligibility in the artistic settings. If a creative does not match a spec library publisher's requirements but is assigned to the publisher's campaign anyway, Campaign Director 360 will display an alert under the Entrada Explorer view.

Which publishers brand upwardly the spec library?

  • Hulu
  • NBC
  • CBS
  • VEVO
  • Discovery Inc.
  • Turner Broadcasting
  • Disney
  • Play a trick on
  • Twitch
  • Univision
  • ABC
  • The CW Network
  • NFL Enterprises LLC - NFL.com (uses IAB spec)
  • Hearst Corporation
  • MLB.com

Is there an alternative to using creative URLs?

Yes. Use Media Asset ID <mediafile> in your VAST tags to identify media assets in your ain platforms. Media Asset IDs provide static, unique identifiers within video VAST tag <mediafile> nodes for each individual transcode.

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